Hi! I am Giselle

Your Fractional Marketing Strategist

I think “About Me” pages are actually “About You”… Because let’s face it, you have a business need, and if you are on this page chances are you are trying to figure if we are a right fit. Let’s get acquainted to help you decide!

Thank goodness I look young, but I’ve got some wisdom years behind me… I had over 10 years of experience in Project Management and Marketing at big companies when my son was born.

If you are a parent you know that is a defining moment in your life. 

I love marketing, but I took the opportunity to love my son a bit more.  That’s how I took a little break from corporate. Also during this time I have:

– Finished my MBA.

– Started consulting / working as a fractional manager.

– Got a master practitioner NLP Certification (getting a bit more knowledge of human psychology) 

There is a whole lot to the story, but that is how I made my business mission to help heart-centered business owners build their brands with purpose, and scale through the best marketing strategies.

Growth and innovation for your business may happen in all forms, one of them is realizing what specific skillset and strategies will get you to the next level. While you can build that skillset and implement it all by yourself, it may take time and at the end of the day if you are not a brand/marketing expert you are wasting precious time that you could invest on your passion and serving your clients. That’s what I am here for, to help you get clarity on your brand/marketing strategy and get ahead of your competitors without the overwhelming stress of trying to “learn-all-things” overnight.

Do you like stories?

Here is mine…

I am a God’s follower, a mother of two boys, a loyal wife, and a “go-get-it” type of person, who happens to come from very humble origins.

You see, attending a university may not a big deal for many, but it was for me. When you are the first in your family to get past high school, and able to join an elite of highly educated people (debt-free BTW), you develop a greater sense of gratitude and start to see the world from lenses you never imagined. Despite all odds, I attended some of the best universities on the planet and graduated with honors. I’ve been grateful for every learning opportunity and never ceased to believe my dreams. I believe “impossible things” do happen when you work for them.

My backstory includes helping my mom sell clothes door to door as a child and taking IT classes during high school. I then became a software developer. Four years into SQLs procedures and I realized just coding didn’t necessarily make me happy… I wanted to understand why I was coding. I wanted to understand how to delight the customer and I thought I would find answers marketing… So I gave IT and immersed myself into the business world.

 When you look at my past experience you will see a lot. That because I worked all while taking my undergrad classes. At first I worked for a software house, programing in Visual Basic and SQL. Then I joined a strategy consulting company. My day started at 05:30 am. I would work all day and attend my undergrad classes from 7:00 to 11:00 pm. Years later, I left the consulting job to join a leadership program on the European headquarters of a global company.  That opportunity took me out of Brazil (my home country) and into an amazing international career I had never dreamt of.

I was climbing that corporate ladder with eagerness! Well… That was until I found love sitting next to me on an airplane… correction, I found the love of my life… and love always changes everything.  Fast-forwarding today I have two boys and live with my beloved hubby in our (almost-)minimalist home in the US capital region.

I never stopped being a driven person, it’s just having children completely shifted my priorities. I have delivered valuable insights and helped clients reach their goals, and have helped my children be bilingual by 4.  All with a good schedule and tight prioritazation.

The knowledge I hold today is a collection of sleepless nights, very early morning, and long working days for many years. Thousands of hours of self-taught education, formal education and hard work… I’m grateful I have the energy to work, and a desire to learn more everyday, as this is for me one of our missions on earth “to never settle with what one already knows” and “never be so selfish to do not share with others”… 

This is getting too philosophical … Back to biz! Do I actually work less? Probably not, I still work a lot (remember those two kids? They add to the jam!), but I work smarter to get the best results for me and my clients.

Why I am telling you this? Because when you trust your business with me you can rest assured I got you covered. Tell me your story. Let’s find out what makes your business unique and what you need to scale.

Let’s talk about your goals and how we can take your business to the next level.

My Core Values

* Kindness

* Honesty

* Results

I am grateful to have performed across the segments of Management Consulting, Consumer Electronics and Internet/Digital Startup which all together gives me a rich business perspective and ability to deliver above expectations independent of the type of business I’m working on.

I will meet you exactly where you are in your business journey.

To learn more about my professional experience check my LinkedIn Profile.