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Marketing * Customer Psychology * Business Strategy

IS IT STILL WORTH IT TO BUILD AN EMAIL LIST?

Let’s talk about email lists: are they valuable assets or a waste of time? I went live on this topic today, but in case you missed my video here is what you should know. There is value in building a list DEPENDING on which stage you are in your business. Building a...

ARE YOU INVITING PEOPLE TO BUY FROM YOU?

Did you know that having a business is like having a party?Imagine you are going to give a party.You buy the food, you get your favorite songs on a Spotify playlist, perhaps you even get some stuff for decorations and plan some activities and games.You clean your...

5 STEPS TO BUILD AN OFFER STATEMENT

Say that you are at a networking event, a party, or even at church... What's your reply when someone asks “What do you do?” - Is your reply straightforward and easy to understand? - Does it express the value you bring to the table? Some solopreneurs have a hard time...

4 USEFUL TIPS WHEN GROWING A BUSINESS

How much time would you give your child to learn how to walk? - What are you crazy? However long s/he may need to master the skill and learn how to walk! If a human doesn't have any disability s/he will eventually walk, and I am yet to hear someone saying “if this...